'Advertisement Regulation Bill aims to systematize advertisement business'

Kathmandu, May 22: A meeting of the House of Representatives (HoR) today unanimously accepted a proposal tabled, seeking consideration on the "Advertisement Regulation Bill- 2075 BS."

Minister for Communications and Information Technology, Gokul Prasad Baskota, put the proposal before the meeting. Putting their views in course of the participation in the discussions of theoretical aspects of the bill, Ram Kumari Jhankri said the bill would help end the culture of unjust progress of media houses and the use of communications as a means of misleading the society.

Prem Suwal urged the government to be aware about the possibility that foreign advertisement could mislead the society. Dibyamani Rajbhandari, and Bahadur Singh Lama were of the opinion that to regulate advertisement was indeed a good thing, but media houses dependent on advertisement should not be controlled and the

Rekha Kumari said the introduction of the bill to regulate advertisement was obviously a welcoming one while Shanta Chaudhary underlined the need of regulation on advertisement using women and children.

In his response to queries raised during the discussions, the Minister said the bill incorporated the provision of acquiring permission from the local level to place hording board, one of the important means of advertisement.

The document has also the provisions of areas prohibited for advertisement and the provision of free advertisement during natural calamities and humanitarian crisis. Moreover, the haphazard advertisement of drugs and drug related products has been prohibited. He added that it had not been brought out of the control and partial mindset, instead it aimed to make the advertisement business transparent and responsible.

It is for confining the advertisement producers and distributors to code of conducts.

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Likewise, Minister for Women, Children and Senior Citizens, Thama Maya Thapa said the 'Elderly Citizens (First Amendment) Bill, 2075 BS' has been brought with the goal of enhancing the state's obligation and respect to the older people.

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