HTM portrays Nepal more than adventure destination

CK Khanal

The Himalayan Travel Mart (HTM) 2019 has proven itself as a branded premier tourism show of the Himalayan nation. Tourism entrepreneurs, experts and other stakeholders have said that HTM has recognised Nepal as a gateway to the Himalayas.

Deepak Raj Joshi, Chief Executive Officer of Nepal Tourism Board (NTB), has said that the overwhelming response and participation of buyers, sellers and other international delegates in HTM implies it to be a branded tourism show.
He has called on the organisers to be selective while registering the name of buyers, sellers as well as travel bloggers, media persons and influencers due to the overwhelming participation.culture
Joshi has said that this year’s mart has portrayed Nepal more than just an adventure tourism destination.
According to him, the event was also a model travel show organised jointly under the public private partnership.
Sunil Shakya, Chairman of PATA Nepal Chapter, said that the 3rd series of HTM had been able to unveil the diverse spirits of the Himalayas.
“HTM 2019 Conference under the theme ‘The Spirit of the Himalayas’ had been able to unveil a new way forward with new programmes, products and discovery of hidden treasures with new potentials for the Himalayan nation.
Suraj Vaidya, National Convener of Visit Nepal Year (VNY) 2020, said that the event was focusing on culture, adventure, spiritualism, wild life and MICE tourism.
Presenting a paper about VNY 2020 in a separate international media briefing of VNY, Vaidya, said that the round the year event aimed at bringing quality of tourists, sustainability and the revenue generation.
The HTM 2019 that concluded on Sunday attracted more than 700 delegates from 43 different countries; including 150 plus international delegates and national stakeholders.
The mart was inaugurated by Prime Minister KP Sharma Oli on June 6th.
The HTM 2019 was divided into four components, which include pre-mart familiarisation tours for the hosted buyers and international travel bloggers/media, HTM Conference, International Travel Bloggers and Media Conference (ITMBC and Buyers and Sellers Meet.
HTM 2019 Conference organised with the theme, “The Spirit of the Himalayas” witnessed about 20+ World Class High-Value Speakers/ Industry Thought Leaders, Spiritual Leaders, Mystics, Religious Gurus, Influencers and International Tourism Experts.
Various subjects including spiritual tourism, adventure travel trends, responsible and sustainable tourism, digital transformation and new trends in tourism, travel media trends, contemporary issues, challenges and opportunities for the development of tourism for Nepal as well as the Himalayan nations were discussed in the conference.
The ITBMC brought together over 40 international travel bloggers and media representatives as well as many local media delegates to promote Nepal as the most promising and happening tourism destination.
A special International Media Briefing Session for Visit Nepal Year 2020 campaign was organised during ITBMC promoting and showcasing the country’s offerings and plans for the mega campaign.
A total of 58 buyers from 30 different countries and 54 sellers from six Himalayan countries took part in the two-day B2B session held on 8th and 9th of June.
PATA Nepal Chapter conferred the HTM Featured Award on late Minister for Culture, Tourism and Civil Aviation, Rabindra Adhikari in loving memory and recognition of his dedication and relentless efforts to the development of tourism.
Similarly, Doug Scott (a well renowned British mountaineer) was also awarded in recognition of his Lifetime Efforts and Contribution in the field of Mountaineering and Tourism in Nepal.
The four-day event was organised and executed by PATA Nepal Chapter in collaboration with the Ministry of Culture, Tourism and Civil Aviation, Nepal Tourism Board, PATA Headquarter, Nepal Airlines and the other prominent tourism organisations of the country.
The organisers have announced to organise the 4th series of HTM from June 12-15 in 2020.

(Khanal is a TRN journalist)

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